Bricolage practices in developing applied educational tools: a comparative study of value-based entrepreneurship across emerging markets

Bricolage practices are commonly used in emerging markets for developing innovative products to cope up with resource limitations. This study analyses the attributes of bricolage practices adopted by start-up enterprises in innovative applications to boost the education performance. This study is based on empirical analysis of collected data to address the gaps in the existing literature. It also provides an analytical framework of selected dimensions that combines theory of entrepreneurial bricolage, optimal distinctiveness theory, and social learning theory. Two parallel studies were conducted in India (98) and Mexico (56), with 154 enterprises practicing bricolage approach in developing innovative educational tools. Bricolage practices in developing innovative educational tools are more effective in India as compared to Mexico due to conventional wisdom within family-driven enterprises. The results also show that entrepreneurs in both countries need to develop effective user orientation, customer services, and transformational leadership to demonstrate successful implementation of bricolage practices.