TY - JOUR
T1 - Comunicación organizacional web de la ética en las organizaciones del tercer sector
AU - Arévalo-Martínez, Rebeca Illiana
AU - Ortiz-Rodríguez, Herlinda
N1 - Publisher Copyright:
© 2019, El Profesional de la Informacion. All rights reserved.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - The concern of civil society to create organizational structures of the third sector capable of addressing the social problems of the new modernity brings with it new challenges in the construction of its ethical actions and their communication. These organizations must be able to build community by establishing relationships with all their audiences. This article shows the results of a research that aimed to analyze the way in which a sample of 40 organizations from the third sector (TSO) of Chile, England, Mexico, and Spain communicate their ethical precepts via their website in three types of basic content: organizational philosophy, transparency and good governance, and corporate social responsibility. Among the main findings, it is observed that the TSOs in Chile and Spain show a greater advance in the construction of their ethics, compared to England and Mexico.
AB - The concern of civil society to create organizational structures of the third sector capable of addressing the social problems of the new modernity brings with it new challenges in the construction of its ethical actions and their communication. These organizations must be able to build community by establishing relationships with all their audiences. This article shows the results of a research that aimed to analyze the way in which a sample of 40 organizations from the third sector (TSO) of Chile, England, Mexico, and Spain communicate their ethical precepts via their website in three types of basic content: organizational philosophy, transparency and good governance, and corporate social responsibility. Among the main findings, it is observed that the TSOs in Chile and Spain show a greater advance in the construction of their ethics, compared to England and Mexico.
KW - Charities
KW - Corporate communication
KW - Ethics
KW - Herlinda Ortiz-Rodríguez
KW - Internet
KW - NGO
KW - Organizational communication
KW - Organizational culture
KW - Rebeca-Illiana Arévalo-Martínez
KW - SCR
KW - Social corporate responsibility
KW - Third sector organizations
KW - Transparency
KW - TSO
KW - Web
UR - http://www.scopus.com/inward/record.url?scp=85077004460&partnerID=8YFLogxK
U2 - 10.3145/epi.2019.sep.22
DO - 10.3145/epi.2019.sep.22
M3 - Artículo
AN - SCOPUS:85077004460
SN - 1386-6710
VL - 28
JO - Profesional de la Informacion
JF - Profesional de la Informacion
IS - 5
M1 - e280522
ER -