TY - JOUR
T1 - Eco-Innovation in the Food Industry
T2 - Exploring Consumer Motivations in an Emerging Market
AU - Mansilla-Obando, Katherine
AU - Llanos, Gonzalo
AU - Gómez-Sotta, Esteban
AU - Buchuk, Paulo
AU - Ortiz, Francisco
AU - Aguirre, Mario
AU - Ahumada, Fabian
N1 - Publisher Copyright:
© 2023 by the authors.
PY - 2024/1/1
Y1 - 2024/1/1
N2 - The utilization of eco-innovative products has witnessed a surge in adoption, driven by their inherent capacity to address pressing environmental concerns. To comprehensively fathom the underlying motivations propelling consumers to embrace these products, we conducted an in-depth investigation employing “The Not Company” (Chile) as a compelling case study. We conducted qualitative interviews with a cohort of 20 Chilean consumers, guided by the Theory of Planned Behavior theoretical framework. The research methodology harnessed the principles of thematic analysis, yielding insights that underscore the significance of key determinants in shaping consumers’ choices towards eco-innovative products. Specifically, our findings highlighted that consumer choices in this domain are profoundly influenced by their attitudes, subjective norms, and perceived behavioral control. Moreover, within these overarching categories, we unearthed sub-themes illuminating the intricate influences guiding consumer choices. These sub-themes encompassed beliefs about food manufacturing and packaging, the persuasive impact of social media and advertising, and the indelible impressions left by prior encounters with eco-innovative products. This study highlights consumers’ fundamental role in the broader eco-innovation landscape, particularly within the food industry context.
AB - The utilization of eco-innovative products has witnessed a surge in adoption, driven by their inherent capacity to address pressing environmental concerns. To comprehensively fathom the underlying motivations propelling consumers to embrace these products, we conducted an in-depth investigation employing “The Not Company” (Chile) as a compelling case study. We conducted qualitative interviews with a cohort of 20 Chilean consumers, guided by the Theory of Planned Behavior theoretical framework. The research methodology harnessed the principles of thematic analysis, yielding insights that underscore the significance of key determinants in shaping consumers’ choices towards eco-innovative products. Specifically, our findings highlighted that consumer choices in this domain are profoundly influenced by their attitudes, subjective norms, and perceived behavioral control. Moreover, within these overarching categories, we unearthed sub-themes illuminating the intricate influences guiding consumer choices. These sub-themes encompassed beliefs about food manufacturing and packaging, the persuasive impact of social media and advertising, and the indelible impressions left by prior encounters with eco-innovative products. This study highlights consumers’ fundamental role in the broader eco-innovation landscape, particularly within the food industry context.
KW - consumers
KW - eco-innovation
KW - food industry
KW - sustainable development
KW - theory of planned behavior
UR - http://www.scopus.com/inward/record.url?scp=85181896730&partnerID=8YFLogxK
U2 - 10.3390/foods13010004
DO - 10.3390/foods13010004
M3 - Artículo
AN - SCOPUS:85181896730
SN - 2304-8158
VL - 13
JO - Foods
JF - Foods
IS - 1
M1 - 4
ER -