Institutional education of communication researchers and media literacy. The case of the PhD in communication research

Introduction. The article analyzes the relevance and the need to educate, at a graduate level, future researchers in communication in Mexico, in areas such as educational processes and incorporating digital tools into the education process itself. Methodology. The geopolitical context is explored along with the field and theoretical studies that gave rise to it. Also, a qualitative research evaluates how the media literacy variable has emerged as an essential curricular symptom, and its impact on the new characteristics of citizens. Results and Discussion: One of the primary skills required in a communication researcher is the efficient management of technology and innovation. This has required the incorporation of media literacy as content in seminars, as a transversal object in the education of researchers, as well as in the production of new scientific advances in communication.