LA MISSIONE TURISMO E CULTURA NEL PNRR: OCCASIONE IRRIPETIBILE PER LA SOSTENIBILITÀ DELLO SVILUPPO TURISTICO ITALIANO

The mission tourism and culture in the PNRR: unrepeatable opportunity for the sustainability of Italian tourist development. - The pandemic Covid19 has brought down tourism and the Italian Government, thanks to the funds made available by the European Union through the NextGenerationEU programme, has given to this sector a strong boost in the National Recovery and Resilience Plan (PNRR), granting a series of investments and financing useful for a new restarting, included in the culture and tourism mission. The article, therefore, will analyze the main guidelines on which this mission is based, trying to outline the future scenarios, highlighting the costs and benefits for Italy as a whole and for inland areas and old towns, which are currently very compromised due to the sharp demographic decrease and the ageing of the population. The funds available in the PNRR could be used to launch a different phase in Italy's tourism development, completely overturning the geography of flows that until now have been concentrated on two main routes, namely cities of art and seaside tourism, with consequent environmental and social impacts. In conclusion, the PNRR may constitute a major turning point in this sector, allowing for a spread of tourist flows, easing the impact on the now traditional destinations, but also giving development opportunities to the marginal areas of our country, expanding tourist products vertically and innovating the entire system in a sustainable manner.