Placer y su relación con la lealtad en la experiencia turística

Blanca Estela Correa; Mariano Lechuga Besné; Leovardo Mata Mata

doi:10.14198/INTURI2022.24.3

Placer y su relación con la lealtad en la experiencia turística

Translated title of the contribution: Elicitation of pleasure and its relationship with loyalty in the touristic experience

Blanca Estela Correa, Mariano Lechuga Besné, Leovardo Mata Mata

Anahuac Mexico Universtiy

Universidad Anáhuac

Research output: Contribution to journal › Article › peer-review

Abstract

This study seeks to test the cognitive process underlying pleasure according to Cognitive Appraisal Theory (CAT) and the relationship between pleasure and loyalty. A valid and reliable Spanish questionnaire based on CAT was used. A total of 405 tourists were interviewed at the end of their “trajinera ride” in Xochimilco, CDMX. The data was analyzed using structural equation modeling (SEM) due to its advantages in analyzing latent variables and their relationship. The results show that the appraisal dimensions proposed are antecedents of pleasure and their evaluations provide paths that elicit pleasure. On the other hand, pleasure is positively related to loyalty. Further empirical studies are suggested in different Spanish speaking destinations that can be applied, with the use of CAT, in other consumption contexts.

Translated title of the contribution	Elicitation of pleasure and its relationship with loyalty in the touristic experience
Original language	Spanish
Pages (from-to)	46-67
Number of pages	22
Journal	Investigaciones Turisticas
Issue number	24
DOIs	https://doi.org/10.14198/INTURI2022.24.3
State	Published - 1 Jan 2022

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title = "Placer y su relaci{\'o}n con la lealtad en la experiencia tur{\'i}stica",

abstract = "This study seeks to test the cognitive process underlying pleasure according to Cognitive Appraisal Theory (CAT) and the relationship between pleasure and loyalty. A valid and reliable Spanish questionnaire based on CAT was used. A total of 405 tourists were interviewed at the end of their “trajinera ride” in Xochimilco, CDMX. The data was analyzed using structural equation modeling (SEM) due to its advantages in analyzing latent variables and their relationship. The results show that the appraisal dimensions proposed are antecedents of pleasure and their evaluations provide paths that elicit pleasure. On the other hand, pleasure is positively related to loyalty. Further empirical studies are suggested in different Spanish speaking destinations that can be applied, with the use of CAT, in other consumption contexts.",

keywords = "Cognitive Appraisal Theory, loyalty, pleasure, Touristic experience, Xochimilco",

author = "Correa, {Blanca Estela} and Besn{\'e}, {Mariano Lechuga} and Mata, {Leovardo Mata}",

note = "Publisher Copyright: {\textcopyright}2022 Blanca Estela Correa, Mariano Lechuga Besn{\'e}, Leovardo Mata Mata.",

year = "2022",

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day = "1",

doi = "10.14198/INTURI2022.24.3",

language = "Espa{\~n}ol",

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journal = "Investigaciones Turisticas",

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publisher = "Instituto Universitario de Investigaciones Turisticas",

number = "24",

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TY - JOUR

T1 - Placer y su relación con la lealtad en la experiencia turística

AU - Correa, Blanca Estela

AU - Besné, Mariano Lechuga

AU - Mata, Leovardo Mata

PY - 2022/1/1

Y1 - 2022/1/1

N2 - This study seeks to test the cognitive process underlying pleasure according to Cognitive Appraisal Theory (CAT) and the relationship between pleasure and loyalty. A valid and reliable Spanish questionnaire based on CAT was used. A total of 405 tourists were interviewed at the end of their “trajinera ride” in Xochimilco, CDMX. The data was analyzed using structural equation modeling (SEM) due to its advantages in analyzing latent variables and their relationship. The results show that the appraisal dimensions proposed are antecedents of pleasure and their evaluations provide paths that elicit pleasure. On the other hand, pleasure is positively related to loyalty. Further empirical studies are suggested in different Spanish speaking destinations that can be applied, with the use of CAT, in other consumption contexts.

AB - This study seeks to test the cognitive process underlying pleasure according to Cognitive Appraisal Theory (CAT) and the relationship between pleasure and loyalty. A valid and reliable Spanish questionnaire based on CAT was used. A total of 405 tourists were interviewed at the end of their “trajinera ride” in Xochimilco, CDMX. The data was analyzed using structural equation modeling (SEM) due to its advantages in analyzing latent variables and their relationship. The results show that the appraisal dimensions proposed are antecedents of pleasure and their evaluations provide paths that elicit pleasure. On the other hand, pleasure is positively related to loyalty. Further empirical studies are suggested in different Spanish speaking destinations that can be applied, with the use of CAT, in other consumption contexts.

KW - Cognitive Appraisal Theory

KW - loyalty

KW - pleasure

KW - Touristic experience

KW - Xochimilco

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DO - 10.14198/INTURI2022.24.3

M3 - Artículo

AN - SCOPUS:85140409960

SN - 2174-5609

SP - 46

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JO - Investigaciones Turisticas

JF - Investigaciones Turisticas

IS - 24

ER -

Placer y su relación con la lealtad en la experiencia turística

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