TY - JOUR
T1 - Stable Marketing Cooperation in a Differential Game for an Oligopoly
AU - García-Meza, Mario A.
AU - Gromova, Ekaterina Viktorovna
AU - López-Barrientos, José Daniel
N1 - Publisher Copyright:
© 2018 World Scientific Publishing Company.
PY - 2018/9/1
Y1 - 2018/9/1
N2 - In this paper, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.
AB - In this paper, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.
KW - advertising cooperation
KW - Differential games
KW - random terminal time
KW - stability of cooperation
UR - http://www.scopus.com/inward/record.url?scp=85045259662&partnerID=8YFLogxK
U2 - 10.1142/S0219198917500281
DO - 10.1142/S0219198917500281
M3 - Artículo
AN - SCOPUS:85045259662
SN - 0219-1989
VL - 20
JO - International Game Theory Review
JF - International Game Theory Review
IS - 3
M1 - 1750028
ER -