Stable marketing cooperation in a differential game for an oligopoly

Mario A. García-Meza; Ekaterina Viktorovna Gromova; José Daniel López-Barrientos

Stable marketing cooperation in a differential game for an oligopoly

Mario A. García-Meza, Ekaterina Viktorovna Gromova, José Daniel López-Barrientos

Anahuac Mexico Universtiy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

In this chapter, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.

Original language	English
Title of host publication	Game Theoretic Analysis
Publisher	World Scientific Publishing Co. Pte Ltd
Pages	377-394
Number of pages	18
ISBN (Electronic)	9789811202018
ISBN (Print)	9789811202001
State	Published - 14 Oct 2019

Keywords

Advertising cooperation
Differential games
Random terminal time
Stability of cooperation

Cite this

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title = "Stable marketing cooperation in a differential game for an oligopoly",

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KW - Differential games

KW - Random terminal time

KW - Stability of cooperation

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BT - Game Theoretic Analysis

PB - World Scientific Publishing Co. Pte Ltd

ER -

Stable marketing cooperation in a differential game for an oligopoly

Abstract

Keywords

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